Turn customer

Turn customer

data into

data into

action.

action.

Flapjax connects your data, cleans it, and puts it to work. Understand your customers, build better audiences, and automate what happens next.

Make messy data useful.

Make messy data useful.

Your data doesn’t arrive perfectly structured. Flapjax connects it, cleans it, standardizes it, transforms it and makes it useful.

Connect and clean

Bring every source in and make them agree. Formats fixed, gaps filled, one profile per customer.

Lists that stay current

Static lists go stale. Flapjax lists rebuild themselves as the data changes. No exports, no spreadsheets.

Act on what you learn

Build a simple trigger or a complex journey with the same tools, running on the same data.

Connect and clean

Bring every source in and make them agree. Formats fixed, gaps filled, one profile per customer.

Lists that stay current

Static lists go stale. Flapjax lists rebuild themselves as the data changes. No exports, no spreadsheets.

Act on what you learn

Build a simple trigger or a complex journey with the same tools, running on the same data.

See how Flapjax works for your business.

Turning players into regulars

Let's Talk iGaming Solutions

Lift return sessions by 15–20%

Messages triggered by what players do, with a reward attached, bring lapsed whales back into the game.

Cut cost per return by 10–15%

Personalized rewards and timing mean fewer sends and more returns, measured on real player behavior.

Automation that runs on player behaviour. Every deposit, session and quiet spell triggers the next step. Sequences score the player, pick a reward and send the message before anyone opens a dashboard.

Take back control of your retention

It knows every player.

Deposits, sessions, bonuses and rounds, captured automatically.

Your systems finally talk.

PAM, payments and games, your whole stack, always in sync.

Timed to the player.

Every send lands on the day, and the hour, that works for them.

Ask, and it’s there.

Any player, any number, in a second.

No team left guessing.

CRM, VIP, risk and finance, all working from the same facts.

Teams that took back control.

Questions, answered

The ten things people ask first. Ask us anything else.

A composable, no-code CRM and customer data platform. You model your data, your boards and your tags once, and one workflow engine runs everything on top: segments, journeys, scores and dashboards. Data arrives in real time from your own systems, so every profile, rule and report reflects what customers actually did, not what a form said.
Your data tables, fields, boards, tags, segments, automations and reports are yours to define in the interface. When the business changes, you change the configuration the same afternoon. No release, no ticket, no vendor roadmap.
Not for day-to-day work. Marketing, ops and risk teams build rules, boards, audiences and journeys themselves. You need technical help once, to connect your data through the API or the streaming bridge. [to fill: onboarding support offered]
Through one API or one streaming connection, both using the same contract and your own IDs, so duplicates are caught and resends are safe. CSV import runs in the background and hands you an error report. Export is available on people, records and lists.
Email, SMS, in-app and web push, and chat, through leading providers plus Slack, Microsoft Teams and Telegram. Emails carry per-language and per-brand variants. Each message can go immediately or at the recipient’s best time, and Flapjax can pick the channel each person responds to.
Yes. Journeys start on an event, a changed value, a tag, a board move or a schedule. They wait for a real action, such as a login or purchase, and take a different path if it never comes. They branch, loop, split traffic for testing and hand off to other journeys. Every run stays visible, with any failed step surfaced for review.
Yes. A journey can call your API mid-flow and branch on the answer. Credit a reward, set a flag, open a case, then continue based on what your system said.
Consent is stored per purpose and per channel, and enforced on every send. Anyone without the right consent is skipped and the skip is logged. Preference and unsubscribe pages run in your branding. Where a market keeps a self-exclusion register, such as Sweden, the register can be checked before a send.
Two options. Flapjax hosts and operates the platform for you. Or Flapjax provisions and operates it inside your own cloud account, so the data never leaves your environment.
A ready-built configuration of Flapjax for casino operators, made from the same data tables, boards, tags and workflows any customer uses. Connect your event feeds and it produces per-player behaviour, value, risk and churn insight, plus journeys that act on it. Every part can be edited.
Still have questions?Talk to the team that built it.
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Built for teams that move fast. It's more than a CRM.

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